Say goodbye to brassy tones and keep your blonde, silver, or highlighted hair looking cool and vibrant with L’Oréal Paris Elvive Colour Protect Purple Shampoo. Enriched with powerful purple pigments, this shampoo neutralizes yellow and orange undertones while gently cleansing and enhancing shine for a salon-fresh finish every time.
Anti-Brass Formula: Purple pigments instantly tone down unwanted warm hues.
Brightens Hair: Revives dull, color-treated hair with a fresh, luminous glow.
Gentle Cleansing: Effectively removes dirt and impurities without stripping moisture.
Protects Colour Vibrancy: Maintains blonde, silver, or balayage tones between salon visits.
UV Filter Protection: Shields hair from sun-induced color fading.
Suitable for All Hair Types: Perfect for natural, bleached, or color-treated blonde and grey hair.
Key Actives: Purple Pigments, UV Filters, Conditioning Polymers. Free From: Harsh sulfates and parabens that can dull or dry hair.
Apply to wet hair and gently massage into a lather.
Leave on for 1–3 minutes for toning effect (adjust time for desired intensity).
Rinse thoroughly and follow with L’Oréal Paris Elvive Purple Conditioner.
Use 1–2 times a week to maintain cool tones.
L’Oréal Paris Elvive Colour Protect Purple Shampoo combines color-correcting science with gentle care — restoring brightness, reducing brassiness, and leaving your hair soft, silky, and beautifully toned.
Keep your blonde, bleached, or grey hair looking salon-fresh and vibrant with L’Oréal Paris Elvive Colour Protect Purple Shampoo (200ml) — the ultimate anti-brass solution for luminous, cool-toned hair.
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Brassiness kome, hair colour onek fresh & vibrant lage ? great purple shampoo!
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